Salada's "Unbottle Your Tea" Campaign (Source: Marketwatch.com)
"LITTLE FALLS, N.Y., Sep 15, 2008 (BUSINESS WIRE) -- Salada Tea announced today the launch of its national "Unbottle Your Tea" educational campaign to promote the consumption of freshly brewed tea as a healthier, less expensive and more environmentally friendly alternative to bottled teas. Consumers that switch from drinking bottled tea to freshly brewed tea made with tea bags will take in approximately 95 percent more antioxidants, help decrease pollution and greenhouse gases, and save money.
Tea is the most widely consumed beverage in the world next to water and over the last 10 years, sales of ready-to-drink tea have grown nearly 10 fold. The amount of plastic bottles wasted per year increased by nearly 1.5 billion pounds from 1998 to 2008, according to the Container Recycling Institute. Today, 200 million beverage containers are wasted each year, which is nearly double the amount recycled.
Freshly brewed tea has been shown to have the following benefits compared to bottled tea:
Health Benefits
-- Freshly brewed green tea has up to 95 percent higher levels of the antioxidant EGCG than bottled tea (2006 U.S. Department of Agriculture database of flavonoid content in foods). Antioxidants in green tea are sensitive to heat, oxygen, sweeteners and other additives and can easily be destroyed during processing, transportation and storage of bottled tea. Studies have shown that antioxidants help with weight loss, cholesterol, cardiovascular diseases and stress.
-- Salada's 100% Green Tea has approximately 140 mg of EGCG in a 16 ounce serving, more than double what is in an equal serving of some leading bottled teas.
-- On average, bottled sweetened iced teas have 60 calories per 8 ounce serving compared to zero calories for an equal serving of freshly brewed tea.".....
Read more here, http://www.marketwatch.com/news/story/saladas-unbottle-your-tea-campaign/story.aspx?guid=%7BBF20C4DD-B050-4743-BF6E-A8294C329719%7D&dist=hppr
"LITTLE FALLS, N.Y., Sep 15, 2008 (BUSINESS WIRE) -- Salada Tea announced today the launch of its national "Unbottle Your Tea" educational campaign to promote the consumption of freshly brewed tea as a healthier, less expensive and more environmentally friendly alternative to bottled teas. Consumers that switch from drinking bottled tea to freshly brewed tea made with tea bags will take in approximately 95 percent more antioxidants, help decrease pollution and greenhouse gases, and save money.
Tea is the most widely consumed beverage in the world next to water and over the last 10 years, sales of ready-to-drink tea have grown nearly 10 fold. The amount of plastic bottles wasted per year increased by nearly 1.5 billion pounds from 1998 to 2008, according to the Container Recycling Institute. Today, 200 million beverage containers are wasted each year, which is nearly double the amount recycled.
Freshly brewed tea has been shown to have the following benefits compared to bottled tea:
Health Benefits
-- Freshly brewed green tea has up to 95 percent higher levels of the antioxidant EGCG than bottled tea (2006 U.S. Department of Agriculture database of flavonoid content in foods). Antioxidants in green tea are sensitive to heat, oxygen, sweeteners and other additives and can easily be destroyed during processing, transportation and storage of bottled tea. Studies have shown that antioxidants help with weight loss, cholesterol, cardiovascular diseases and stress.
-- Salada's 100% Green Tea has approximately 140 mg of EGCG in a 16 ounce serving, more than double what is in an equal serving of some leading bottled teas.
-- On average, bottled sweetened iced teas have 60 calories per 8 ounce serving compared to zero calories for an equal serving of freshly brewed tea.".....
Read more here, http://www.marketwatch.com/news/story/saladas-unbottle-your-tea-campaign/story.aspx?guid=%7BBF20C4DD-B050-4743-BF6E-A8294C329719%7D&dist=hppr
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